Journey of a Political Ad Project
To give you an idea of how Changoloco can serve you, follow the process as a political advertisement is created for the 2020 elections.
Challenge: Produce an anti-incumbent print ad without mentioning the President's name (Fall 2020).
Brainstorm
After initial research and information gathering, the client is presented with a number of various rough sketches. This helps ensure cohesion with client's goals and vision.
Once an idea is selected, the concept is developed further, and client feedback guides additional iterations.
Draft #1
Client Feedback:
• Use trademark red tie instead.
• Reduce facial markings.
• Reduce contrast of white text.
• Remove body copy.
The advertisement undergoes continued revisions, and further feedback from stakeholders is solicited.
Draft #2
Client Feedback:
• Use Impact typeface.
• Reduce leading.
• Full opacity title.
Final Draft
With the final draft, the advertisement is now ready for placement in real-life scenarios.