Rebranding Campaign (Satire)
COVID is an evil science and technology mega corporation which has hired a graphic design firm to rebrand the entity. With the effectiveness of misinformation campaigns casting societal doubts on COVID's severity and vaccinations, this corporation hopes to erase all the negativity it’s recently received and give it a more positive public perception.
Challenge: Rebrand COVID Corporation to show it as a positive, benevolent business for society.
Original Look
Original depictions make COVID appear menacing and harmful. Its color scheme emanates an ominous and unhealthy aura.
Logo/Mascot Brainstorm
Taking a page from other companies, COVID needed a mascot to appear friendlier, appealing, and marketable (e.g., M&Ms, Pillsbury, Green Giant, Energizer).
A focus group of children (10-14 years old), when presented with the following sketches, chose those resembling faces, including one with spiky, spore-like hairs, and another that included the COVID letters:
A cleaner color palette was utilized,
and the mascot evolved further.
From a merging of the focus group's selected images...
to one with cuter, more stubby hair spores...
to the next having a more action hero appearance.
COVID now has its mascot!
Facilities Facelift
COVID Headquarters aligned with the new theme of cleanliness and friendliness.
Rebranding Campaign
Everything, from COVID business cards to its products reflected this new marketing strategy.
Music Credit: Rocket to the Moon, Jim Brickman